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This store has earned the following certifications.
The Pura Family: Crafting High-Performance, Eco-Friendly Diapers
Pura, a brand founded by parents for parents, set out to create a high-performance, low-environmental-impact diaper that never compromises on skin safety, comfort, or value for money. Approved by dermatologists as gentle on sensitive, newborn skin, Pura's diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator.
Crafted with organic cotton and plant-based materials against babies' skin, Pura's diapers are luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel certified to have a low environmental impact. The brand's commitment to sustainability is evident in its carbon-neutral manufacturing process, powered by green electricity, and the use of sustainably sourced wood pulp in the absorbent core of the diapers. Pura's packaging is also made from paper, making it easier to recycle.
Pura's origins can be traced back to the British home of Guy and Abi Fennell, where the brand was born. Created by parents, for parents, Pura was founded with the goal of making clean, safe, and planet-friendly products affordable for all. Pura is a certified B-Corp and a Carbon Neutral business, underscoring its commitment to using business as a force for good.
Pura's diapers are designed to be gentle on delicate newborn skin, with a focus on safety and comfort. Totally Chlorine Free, Super soft and comfy, Pura's diapers are enhanced with organic cotton and feature only plant-based materials against the baby's bottom. Dermatologically tested and allergy-certified, these diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates.
The brand's attention to detail extends to the unique umbilical cord cut-out, contoured to protect the delicate belly area, and the handy color-changing wetness indicator, which lets parents know when it's time for a diaper change.
Pura's diapers have been recognized and trusted by parents, winning multiple awards voted for by real parents. The brand's commitment to quality and sustainability has earned it the EU EcoLabel accreditation, further solidifying its position as a leader in the eco-friendly diaper market.
In conclusion, Pura's journey is a testament to the power of creating products that prioritize both the well-being of babies and the health of the planet. By combining high-performance, skin-safe features with a strong focus on sustainability, Pura has established itself as a trusted brand that parents can rely on for their little ones' needs.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
package_dimensions | ‎15.5 x 10 x 8.25 inches; 5.1 Pounds | ||||
item_model_number | ‎US3NS2 | ||||
date_first_available | ‎May 22, 2023 | ||||
manufacturer | ‎mypura.com | ||||
country_of_origin | ‎United Kingdom | ||||
best_sellers_rank | #183 in Baby (See Top 100 in Baby) #15 in Disposable Diapers | ||||
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